Retail Marketing Essay Example | Topics and Well Written Essays - 2750 words

Retail Marketing - Essay Example attach and Spencer do its reputation in the early 20th century by selling British made goods in England. The bon ton introduced St Michael brand name in 1928 which was a brand of clothes as well as foods. The troupe started leading in 1957 in continental Europe and Ireland and also started selling of Asian food in the European market. The club got reputation for doing business through fair value of money and by this it got trust and brand value from its customers. The history of M&S is known as iconic retailers of British Quality Goods. The company started concentrating on the customers taste and preferences at the time of marketing myopia when other companies used to concentrate on the product quality by their won decision and choices. For this effective marketing and promotional strategies through the object that customer is always and completely right the company got high reputation and brand image for4 its anteriority to the customers buyin g behaviour and preferences. After 1970 the company redesigned its packaging style for the food products and started selling food products by showing date of manufacturing. This was one of the important strategies of the company by which it generated huge customer base for the foil and responsibilities to the customer in terms of ethical busi8ness practice. Since the inauguration of the penny bazaar by Michael Marks in 1984, five key principles have been followed by the company till now. These be quality, value, wait ons, trust and innovation. The company came into Asia by opening first st5ore in Kabul in 1960. It had faced a continuous loss for a long time after 1973 in Canada and in 1999 all the 38 shops were closed due to trifling business. The company entered into France by opening few... This paper stresses that the company needs to promote this aw areness programme as a part of solid waste positive environment. Generally the customers do not use the packets of the products and these are thrown out after taking away the goods at home. These packets can be the carry protrude of per purchase of goods and also can be packets of grocery and food products. This report makes a conclusion that Marks and Spencer has experienced a long tough journey of its business from the very small start of the company. The company has been focusing and emphasised on the customers taste and preferences from its history and developed the brand present image by the trust and reputation from the customers. The company is very much popular in comparatively higher income aggroup of people who only desire the product quality even in higher price. So, it needs to press medium range priced products to wide its target segment of customers. This will generate more revenue and swerve the risk of competitive disadvantage. The company is very much dedicated to the society, customers, investor, supplier and the environment as these are the major contributor its success and current ma rket share and position in the industry. If the company expand its target segment, it will be one of the leading retail companies in the world in some future in terms of revenue, social responsibility and customer satisfaction through efficient service provided by the company.